How to Share Your Etsy Listing on Pinterest the Right Way
Pinterest does things differently than most other platforms. Users turn up on Pinterest with an intent to purchase – whether its for an upcoming wedding, a home redesign, or even just a gift they haven’t located yet – and, as such, it represents a fantastic place to market the kinds of artisanal and one-off products that the world-famous store has to offer. Wondering how to post your Etsy listing on Pinterest in the right way? Follow this simple guide.
Set Up a Business Pinterest Account First
You’ll need to have a Pinterest Business account, not a personal one, to get started sharing with the public. Pinterest Business accounts have access to statistics, give you the ability to link your shop to your profile, and offer special types of Pins that pull in your Etsy product availability and prices automatically.
The Simplest Way to Share a Listing
Sharing an Etsy listing to Pinterest is very easy:
- Select the listing you wish to share from Etsy.
- Find the Pinterest share button, which is usually found next to listing images or below the sharing option.
- It automatically loads the image along with a description.
- Select a board where you want to save the pin.
- Make any changes to the description you need to make before pinning.
This is a fast process; however, taking a few more steps can give you better outcomes.
Creating Pins Manually for Better Results
Rather than just use Etsy’s automated ‘share to Pinterest button,’ many highly successful sellers design unique Pinterest graphics for their products, typically:
- Using a vertical pin image because Pinterest favors tall pins rather than square or wide pins
- Using text overlays to describe the item in question
- Putting your shop branding somewhere within the image
- Using keywords in the pin description for better visibility in Pinterest search results
Writing Descriptions That Actually Get Found
Pinterest operates in almost the same way as a search engine, meaning your pin description is just as important as your SEO on Etsy. Your pin description should:
- Have relevant keywords, talking about what your product is and who it’s for
- Not include keyword stuffing because Pinterest’s algorithm likes readable copy
- Have a subtle call to action, such as “shop now” or “perfect for…”
Organizing Boards Strategically
Simply scattering and not grouping makes it a challenge for anyone with purchasing to scroll to see your entire shop. Organize into one specific and categorized thing; use clear and descriptive language, then one general panel that features almost all that you currently offer. This may get your web content visible to a wider set of men and women and a greater distribution.
Pin Consistently, Not Just Once
One single pin isn’t likely to attract that much traffic. Pinterest appreciates frequency, so pin consistently and get back to repinning old listings with fresh graphics time after time; it will yield more traffic and eyeballs than pinning something once and tossing it out of your head!
Track What’s Actually Driving Traffic
After you have pinned consistently for a while, take a peek in your Shop Stats on Etsy and start to look for statistics referring to traffic and sales from Pinterest. This way, you can decide if your current pinning strategies are proving beneficial, or it is time to change the content of your pins, your descriptions of your pins, and your posting habits of pins.
Making Pinterest Part of a Bigger Strategy
Pinterest also works best when incorporated with other traffic streams such as Etsy SEO, Etsy Ads, and other social media platforms. Here at Caasto, our Etsy USA account management solutions incorporate this multi-channel advertising plan to give your listings continuous traffic.
If you’d like some help with other integrational strategies-external tools to connect with Etsy-check Etsy’s Seller Handbook guide. It is there that it’s documented on their tips for effective sharing on social networks and their marketing strategies.
Final Thoughts
Learning how to share Etsy listings on Pinterest the right way means that it’s going to drive you consistent traffic to your Etsy shop over time. Getting set up with a business account, creating your own vertical pins with an in-demand title, a description that has the best keywords to be searchable, and a proper organization on your boards makes all the difference with traffic driving to your shop from Pinterest. When applied correctly and consistently, it is by far one of your most consistent and cheapest sources of new customers.